Karya Tugas Akhir Prodi Bisnis Digital 2025

Karya Tugas Akhir Prodi Bisnis Digital 2025

No Kelas SK DOSEN PEMBIMBING NPM Nama Mahasiswa Dosen Pembimbing JUDUL ACC Judul ACC (English Version)
1 MP-21-PA 103.3.3.1/DIREKTUR/IBIK/IX/2024 210120017 Rangga Halim Dr. Yulia Nurendah., SE., MM., CDM Pengaruh Flower of Service dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Perumda Tirta Pakuan Kota Bogor The Effect of Flower of Service and Service Quality on Customer Satisfaction at Perumda Tirta Pakuan, Bogor City
2 MP-21-PA 103.3.3.2/DIREKTUR/IBIK/IX/2024 210120008 Desi Rahmawati Fajar Dr. Yulia Nurendah., SE., MM., CDM Pengaruh Content Marketing dan Review Online Terhadap Keputusan Pembelian Pada Produk Erigo The Influence of Content Marketing and Online Reviews on Purchase Decisions on Erigo Products
3 MP-21-PA 103.3.3.3/DIREKTUR/IBIK/IX/2024 210120003 Nisrina Nur Aulia Dr. Yulia Nurendah., SE., MM., CDM Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Pada Produk Roti Venus Bogor The Influence of Product Quality and Brand Image on Purchase Decisions on Venus Bogor Bread Products
4 MP-21-PA 103.3.3.4/DIREKTUR/IBIK/IX/2024 210120004 Azira Putri Dr. Yulia Nurendah., SE., MM., CDM Pengaruh Word Of Mouth dan Social Commerce Terhadap Brand Awareness pada Produk Mie Gaga The Influence of Word Of Mouth and Social Commerce on Brand Awareness in Gaga Noodle Products
5 MP-21-PA 103.3.3.5/DIREKTUR/IBIK/IX/2024 210120001 Boby Arkan Sanusi Dr. Yulia Nurendah., SE., MM., CDM Pengaruh Pemasaran Konten dan Event Marketing Terhadap Citra Merek Pada Emina Cosmetics The Influence of Content Marketing and Event Marketing on Brand Image at Emina Cosmetics
6 MP-21-KA 103.3.3.6/DIREKTUR/IBIK/IX/2024 210120012 Siti Elva Junita Azjahra Dr. Yulia Nurendah., SE., MM., CDM Analisis SWOT dan BMC Sebagai Upaya Pengembangan dan Penguatan Strategi Bisnis PT MDT Solusi Indonesia SWOT and BMC Analysis as an Effort to Develop and Strengthen PT MDT Solusi Indonesia's Business Strategy
7 MP-21-KA 103.3.3.7/DIREKTUR/IBIK/IX/2024 210120039 Siti Hodijah Dr. Yulia Nurendah., SE., MM., CDM Analisis Pengaruh Kualitas Pelayanan dan Physical Evidence Terhadap Kepuasaan Siswa di SMK Kamandaka Bogor Analysis of the Influence of Service Quality and Physical Evidence on Student Satisfaction at SMK Kamandaka Bogor
8 MP-21-PA 103.3.3.8/DIREKTUR/IBIK/IX/2024 210120015 Syifa Prida Yanti Dr. Yulia Nurendah., SE., MM., CDM Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan dan Dampaknya Loyalitas Pelanggan Pada Kopi Nako Sangrai Bogor The Effect of Service Quality on Customer Satisfaction and the Impact of Customer Loyalty on Kopi Nako Panggangrai Bogor
9 MP-21-PA 103.3.3.9/DIREKTUR/IBIK/IX/2024 210120028 Fadila Husna Morita, SS. MPd Pengaruh Citra Merek dan Iklan Digital Terhadap Keputusan Pembelian Hand and Body Lotion Scarlett The Influence of Brand Image and Digital Advertising on Scarlett Hand and Body Lotion Purchase Decisions
10 MP-21-KA 103.3.3.10/DIREKTUR/IBIK/IX/2024 210120018 Firda Riza Inayah Weman Suardy, SE., MM Pengaruh Brand Ambassador dan Kualitas Produk terhadap Keputusan Pembelian Produk Srcarlett (Studi Kasus Pada Scarlett di Kota Bogor) The Influence of Brand Ambassadors and Product Quality on Srcarlett Product Purchase Decisions (Case Study on Scarlett in Bogor City)
11 MP-21-PA 103.3.3.11/DIREKTUR/IBIK/IX/2024 210120024 Angelica Putri Morita, SS. MPd Pengaruh Potongan Harga Dan Kualitas Produk Terhadap Minat Beli Pada produk Body Lotion Vaseline Di Kota Bogor The Effect of Discounts and Product Quality on Buying Interest in Vaseline Body Lotion Products in Bogor City
12 MP-21-KA 103.3.3.12/DIREKTUR/IBIK/IX/2024 210120010 Agung Dwi Prakoso Weman Suardy, SE., MM Pengaruh Kualitas Pelayanan Elektronik dan Promosi Penjualan Terhadap Minat Konsumen Pada Gojek The Effect of Electronic Service Quality and Sales Promotion on Consumer Interest in Gojek
13 MP-21-KA 103.3.3.13/DIREKTUR/IBIK/IX/2024 210120030 Maulana Yusuf Al-Akbar Denta Purnama, SE., MM., CDM. Pengaruh Customer Experience, Creative, dan Service Innovation Terhadap Kepuasan Konsumen Pada Jasa Foto Studio (Studio Kasus Homephotoworks Cabang Bogor) The Influence of Customer Experience, Creative, and Service Innovation on Consumer Satisfaction in Photo Studio Services (Homephotoworks Case Studio Bogor Branch)
14 MP-21-PA 103.3.3.14/DIREKTUR/IBIK/IX/2024 210120020 Muhammad Daffa Nugroho Denta Purnama, SE., MM., CDM. Pengaruh Kualitas Pelayanan dan Store Atmosfer terhadap Kepuasan Pelanggan di Indomaret The Effect of Service Quality and Store Atmosphere on Customer Satisfaction at Indomaret
15 MP-21-KA 103.3.3.15/DIREKTUR/IBIK/IX/2024 210120042 Izza Fadel Andiyansyah Ahmad Weman Suardy, SE., MM Pengaruh Pemasaran Digital Dan Teknologi Pembelajaran Terhadap Minat Memilih Sekolah di SDIT ALIF The Influence of Learning Technology and Digital Marketing on Interest in Choosing a School at SDIT ALIF
16 MP-21-PA 103.3.3.16/DIREKTUR/IBIK/IX/2024 210120047 Dwiansyah Ade Yusdira, SE., MM. Pengaruh Kestrategisan Lokasi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Hotel Royal Padjajaran The Influence of Location Strategic and Service Quality on Purchase Decisions at Royal Padjajaran Hotel
17 MP-21-PA 103.3.3.17/DIREKTUR/IBIK/IX/2024 210120016 Rafli Aprilian Ade Yusdira, SE., MM. Pengaruh Atribut Produk Terhadap Keputusan Pembelian Eiger Store Bogor The Influence of Product Attributes on Eiger Store Bogor Purchase Decisions
18 MP-21-PA 103.3.3.18/DIREKTUR/IBIK/IX/2024 210120026 M. Rizki Hidayat Dr. Adil Fadillah, SE., MM. The Influence of Meta Advertising, and Content Marketing On Purchase Intention, With Brand Image as an Intervening Variable On Erigo Products The Influence of Meta Advertising, and Content Marketing On Purchase Intention, With Brand Image as an Intervening Variable On Erigo Products
19 MP-21-PA 103.3.3.19/DIREKTUR/IBIK/IX/2024 210120006 Muhamad Anggiya Sukma Denta Purnama, SE., MM., CDM. Pengaruh Brand Ambassador dan Store Atmosphere Terhadap Keputusan Pembelian Di The Body Shop The Influence of Brand Ambassadors and Store Atmosphere on Purchase Decisions at The Body Shop
20 MP-21-PA 103.3.3.20/DIREKTUR/IBIK/IX/2024 210120031 Aprillianes Amara Wirdaniar Dr. Adil Fadillah, SE., MM. Pengaruh Sosial Media Marketing dan Brand Ambassador Terhadap Minat Beli Dengan Brand Image Sebagai Variabel Intervening Pada Produk Somethinc The Influence of Social Media Marketing and Brand Ambassadors on Buying Interest with Brand Image as an Intervening Variable in Somethinc Products
21 MP-21-KA 103.3.3.21/DIREKTUR/IBIK/IX/2024 210120022 Meryana Nurdiansyah Dr. Adil Fadillah, SE., MM. Pengaruh Kualitas Pelayanan, Persepsi Harga dan Kestrategisan Lokasi Terhadap Kepuasan Pelanggan Klub Golf Bogor Raya The Influence of Service Quality, Price Perception and Location Strategic on Customer Satisfaction of Bogor Raya Golf Club
22 MP-21-KA 103.3.3.22/DIREKTUR/IBIK/IX/2024 210120023 Isnaeni Zahraa Dr. Adil Fadillah, SE., MM. Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada Master Bagasi Indonesia The Effect of Service Quality and Price Perception on Customer Satisfaction at Master Bagasi Indonesia
23 MP-21-PA 103.3.3.23/DIREKTUR/IBIK/IX/2024 210120014 Bunga Audira Dr. Adil Fadillah, SE., MM. Pengaruh Kualitas Produk, Persepsi Harga dan Celebrity Endorsement Terhadap Keputusan Pembelian Produk Emina The Influence of Product Quality, Price Perception and Celebrity Endorsement on Emina Product Purchase Decisions
24 MP-21-KA 103.3.3.24/DIREKTUR/IBIK/IX/2024 210120007 Najla Syaza Azahra Dr. Adil Fadillah, SE., MM. Pengaruh Bauran Pemasaran Ritel Terhadap Minat Beli di Yogya Junction Bogor The Influence of the Retail Marketing Mix on Buying Interest in Yogya Junction Bogor
25 MP-21-PA 103.3.3.25/DIREKTUR/IBIK/IX/2024 210120027 Salsabila Alya Maulida Dr. Adil Fadillah, SE., MM. Pengaruh Label Halal Terhadap Citra Merek Dan Dampaknya Terhadap Minat Beli Pada Produk Wardah The Influence of Halal Labels on Brand Image and Its Impact on Buying Interest in Wardah Products
26 MP-21-KA 103.3.3.26/DIREKTUR/IBIK/IX/2024 210120038 Deswira Susanti Waruwu Dr. Adil Fadillah, SE., MM. Pengaruh Kualitas Produk, Varian Produk dan Citra Merek Terhadap Keputusan Pembelian Produk Lapis Bogor Sangkuriang The Influence of Product Quality, Product Variants and Brand Image on Purchasing Decisions for Lapis Bogor Sangkuriang Products
27 MP-21-PA 103.3.3.27/DIREKTUR/IBIK/IX/2024 210120009 Nurlia Dr. Adil Fadillah, SE., MM. Pengaruh Digital Advertising dan Celebrity Endorser Terhadap Keputusan Penggunaan Pada Aplikasi E-commerce Shopee The Influence of Digital Advertising and Celebrity Endorsers on Usage Decisions on the Shopee E-commerce Application
28 MP-21-PA 103.3.3.28/DIREKTUR/IBIK/IX/2024 210120043 Varell Garland Suryadi Denta Purnama, SE., MM., CDM. Pengaruh Kualitas Produk Dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Merek Aqua di Kota Bogor The Influence of Product Quality and Sales Promotion on the Decision to Buy Aqua Brand Products in Bogor City
29 MP-21-PA 103.3.3.29/DIREKTUR/IBIK/IX/2024 210120036 Divanessya Putri Novna Setiawan Weman Suardy, SE., MM Pengaruh Online Customer Review Dan Social Media Marketing Pada Keputusan Pembelian Produk Somethinc The Influence of Online Customer Reviews and Social Media Marketing on Somethinc Product Purchase Decisions
30 MP-21-PA 103.3.3.30/DIREKTUR/IBIK/IX/2024 210120019 Nindya Aisah Rahma Weman Suardy, SE., MM Pengaruh Influencer Marketing dan Content Marketing Terhadap Minat Pembelian Generasi Z Pada Produk Skintific The Influence of Influencer Marketing and Content Marketing on Generation Z's Buying Interest in Skintific Products
31 MP-21-KA 103.3.3.31/DIREKTUR/IBIK/IX/2024 210120011 Mohamed Widy Rama Denta Purnama, SE., MM., CDM. Pengaruh Citra Merek Dan Kepercayaan Merek Terhadap Keputusan Pembelian Studi Kasus Pada JNT Xpress Kota Bogor The Influence of Brand Image and Brand Trust on Purchase Decisions Case Study on JNT Xpress Ciawi Bogor
32 MP-21-PA 103.3.3.32/DIREKTUR/IBIK/IX/2024 210120013 Malika Balqis Humaira Denta Purnama, SE., MM., CDM. Analisis Pengaruh Store Atmosphere Dan Word of Mouth Terhadap Keputusan Pembelian Pada Kopi Nako Keboen Jati Analysis of the Influence of Store Atmosphere and Word of Mouth on Purchase Decisions on Nako Keboen Jati Coffee
33 MP-21-KA 103.3.3.33/DIREKTUR/IBIK/IX/2024 210120050 Aditya Marsha Kurniawan Morita, SS. MPd Pengaruh Persepsi Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Mie Gacoan Bogor Analysis of Price Perception and Service Quality Determination on Purchase Decisions in the Food and Beverage Business (Gacoan Bogor Case Study)
34 MP-21-KA 103.3.3.34/DIREKTUR/IBIK/IX/2024 210120002 Amelia Lika Leu Morita, SS. MPd Pengaruh Promosi Penjualan Dan Persepsi Harga Terhadap Minat Beli Konsumen Pada Supermarket Superindo The Effect of Sales Promotion and Price Perception on Consumer Buying Interest in Superindo Supermarket
35 MP-21-KA 103.3.3.36/DIREKTUR/IBIK/IX/2024 210120049 Panca Reksa Buana TB. Dicky Fadly, SE. MM. MH Analisis Pengaruh Brand Story Dan Fomo Pada Media Social Instagram Terhadap Keputusan Berkunjung Ke Kebun Raya Bogor Analysis of the Influence of Brand Story and Fomo on Social Media on the Decision to Visit the Bogor Botanical Garden
36 MP-21-KA 103.3.3.37/DIREKTUR/IBIK/IX/2024 210120051 Galih Adi Saputra TB. Dicky Fadly, SE. MM. MH Analisis Pengaruh Hello Effect dan Aplikasi E-Commerce (Klik Indomaret) Terhadap Keputusan Pembelian Analysis of the Influence of Hello Effect and Klik Indomaret E-Commerce Application (Klik Indomaret) on Purchase Decisions
37 MP-21-KA 103.3.3.38/DIREKTUR/IBIK/IX/2024 210120035 Muhammad Sabiq Aljauza Denta Purnama, SE., MM., CDM. Pengaruh Green Marketing Mix Terhadap Citra Merek Produk The Body Shop Cabang Bogor (Studi Kasus The Body Shop Botani Square) The Influence of Green Marketing Mix on the Product Brand Image of The Body Shop Bogor Branch (Case Study of The Body Shop Botani Square)
38 MP-21-PA 103.3.3.39/DIREKTUR/IBIK/IX/2024 210120033 Noverentiwi Ramadhanifa Denta Purnama, SE., MM., CDM. Pengaruh Persepsi Harga Dan Kualitas Produk terhadap Keputusan Pembelian Konsumen Pada Produk Noore The Influence of Price Perception and Product Quality on Consumer Purchase Decisions on Noore Products
39 MP-21-PA 103.3.3.40/DIREKTUR/IBIK/IX/2024 210120032 Muhammad Rizal Denta Purnama, SE., MM., CDM. Pengaruh Store Atmosphere Dan Keragaman Produk Terhadap Keputusan Pembelian Pada Gerai Ritel Noore The Influence of Store Atmosphere and Product Diversity on Purchase Decisions at Noore Retail Outlets

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